We Build Web Sites
and Online Applications
Custom solutions from an experience forward thinking team.
Learn More » Graphic Design and Branding
Elegant award winning design and web 2.0 usability. Web, media and print we give your company the best-in-class look and usability.
Learn More » e-Commerce Solutions
Solutions that fit your business, inventory management solutions, online payment configuration. Magento ecommerce sites.
Learn More » Outsourced Marketing Solutions - Layer Cake helps companies stay on top of their marketing campaings. Pay as you go, or get set up with one of our maintenance packages.
Learn More » Online Search Marketing - From SEO, search engine optimized websites to pay per click advertising management, we help get quality traffic to your website.
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Online Marketing, Web Development, Web Design Firm

Every impression counts when it comes to engaging customers. Now more than ever, your image is crucial to the success of your business. Customers are expecting marketing collateral and websites that are informative, intuitive, attractive, and accessible.

When you partner with LayerCake Marketing, an Orange County, CA based web design firm you can feel confident that the end result will be a comprehensive marketing strategy formulated to consistently bring in new customers. We deliver an online and offline presence that takes your business to the next level, while leaving your competitors scrambling to catch up.

Building Brands through multi-layered marketing. Welcome to the Layer Cake.
  • Eric Larson Dashes vs Underscores
    By Eric Larson on Thursday, September 2, 2010

    When it comes to search engine optimization “the devil’s in the details.”  So, it’s important to do even the smallest details right. By Matt Cutts, I often get asked whether I’d recommend dashes or underscores ... Read the Rest »

  • Eric Larson SEO isn’t Magic: Merely Smart, Hard Work
    By Eric Larson on Friday, August 27, 2010

    Watch out for people in the SEO business who act like magicians — as if they have some kind of secret SEO trick or hidden method — These are merely carnival workers, sales guys with ... Read the Rest »

  • Eric Larson SEO Audit
    By Eric Larson on Friday, August 6, 2010

    The purpose of an SEO Audit is to paint an overall picture of what you’re doing right, what needs to be improved, and what issues may be hurting your rankings. If you’re familiar with SWOT ... Read the Rest »

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  • Eric Larson The Three Layers of Web Developement
    By Eric Larson on Sunday, July 25, 2010

    Content or Structure The content or structure layer is what your readers are coming to get when they come to your Web Page. Content can consist of text or images and includes the pointers that your readers need to navigate around your Web site. In Web development, XHTML makes up the content layer and it also structures the Web document. Read the Rest »

  • Eric Larson What the iPad means for Business
    By Eric Larson on Wednesday, April 7, 2010

    Let me start off by saying I’m writing this post with an iPad. While I have been an avid iPhone user for a couple of years now -  I do consider myself a novice iPad ... Read the Rest »

  • Eric Larson Web design
    By Eric Larson on Thursday, November 5, 2009

    Read the Rest »

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  • Eric Larson WordPress 3.0 Menus
    By Eric Larson on Thursday, August 26, 2010

    There is much debate about what the best CMS/blog application is..  Given the community base and continued improvements WordPress is putting that debate to rest.  -  The new menus feature for WordPress is making developers ... Read the Rest »

  • Eric Larson WordPress for iPad and iPhone
    By Eric Larson on Tuesday, August 24, 2010

    The WordPress App for iPhone and iPad is a great tool for mobile blogging.  But, sometimes it may be tricky to get it to work. Steps to connecting your site to the WordPress for iOS ... Read the Rest »

  • Eric Larson Magento: Enable Category Menu
    By Eric Larson on Saturday, August 14, 2010

    disable cache go to System > Manage Stores click the “Main Website Store” link under Store Name make sure the dropdown for “Root Category *” is set to you top level category. In my case, ... Read the Rest »

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  • Craig Chorbagian The Benefits of Google Apps Premium
    By Craig Chorbagian on Friday, June 5, 2009

    Google premium for businesses is a powerful and virtually seamless addition to your business’s online applications.  The spam protection for email pays for the $50 annual cost per user fee. Here’s what google has to ... Read the Rest »

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