Search Engine Marketing (SEM)
PPC Management
At Layer Cake Marketing we’ve developed a suite of SEM ( a.k.a. Pay Per Click Management ) services with different price points and levels of commitment. You can start small with Keyword Research or a PPC Audit or sign up for a 3 month SEM Campaign trial.
Regardless of where you start, our goal is to improve your campaigns and help you acquire more leads and sales.
Keyword Research
Consider your website is a remote desert island. Its beautiful and has a lot to offer but, good luck having anyone find it and if they do flying over at fifty thousand feet will they drop-in and take a look around? Search engine marketing is the travel agent that connects searchers to your website. A good travel agent needs to understand your audience, and more importantly understand the terms they use to search for your products and services.
Our keyword research utilizes data from Google, Yahoo, MSN and your competition to help you identify and present your offering at the key moment your audience is actively looking online.
SEM Campaign Setup & Management
Whether your business is new to SEM or been active for years, our SEM consulting will take your search marketing campaign to a new level, acquire more leads and sales, and do so at better cost.
Backed by years of experience and research, we take the time to put the right message in front of the right people at the right price. We strive to find the relevant clicks (not just the best CTR) and help you track it through to conversion.
With weekly or monthly search marketing reports, we believe campaign management should be targeted, measurable and result in a positive Return on Investment (ROI).
Pay Per Click Advertising Audit
Our Pay Per Click Advertising Audit looks at your current search engine marketing campaign and compares it with the competition in your chosen market. We analyse your coverage, campaign structure, positioning, budgets, keywords, creative, landing pages, competition and identify key areas of the campaign for improvement. Combined with expert advice our PPC Audit will put your business on the path to achieving a lower Cost Per Acquisition (CPA) or higher Return on Advertisement Spend (ROAS).
PPC Pricing
Choose the pricing option that works for you:
- Fixed time and materials
- Cost-per-click pricing
- Percentage of media
Talk To Us
Drop us line if you’re interested in working with us or just have a question.
